Key Pharmaceutical Branding Considerations
More and more pharmaceutical companies now begin to realize the power and importance of brands. So how are companies to brand their products to put them ahead of the competition? A good name is a good start. A good name can raise the value of a brand while a bad one can bring disaster to the product.
That is why marketing teams are now spending a lot more resources on creating the right name for their pharmaceutical product. The Cordran tape price may be expensive without insurance as some people say, yet it is still a popular product, and it could be partly because of its well-chosen name. However, naming medicines is hardly the same as naming electronic products. The processes involved are different. In any case, if the product is going to be sold overseas, the name has to be easy to translate.
Another important part of pharmaceutical branding is logo design. The logo needs to be in sync with the target market, especially in terms of the exact font and colors. A successful pharmaceutical logo design makes a memorable impact on the consumers.
Let’s look at Cordran tape (flurandrenolide) for instance. The brand’s logo is as simple as it is memorable. That’s why regardless of the Cordran tape price, it remains popular.
Packaging is third on our list of branding essentials. Like the brand name, the packaging should also stand out. The idea is to grab attention and to make the product look interesting.
Branding also involves a psychological aspect. In fact, you may have observed from your day-to-day experiences that branding is, quite frankly, considerably psychological. If a pill is too large and looks hard to swallow, for example, black or any dark-colored coating will make it seem smaller and thus easier to take in. If you have observed, medicines with high toxicity levels are never colored red because according to studies, “hot” colors leave a subliminal message of threat. How a drug looks may not effect other factors like the price of the product, but it sure can have an impact on user experience. Peopel can have different views of the Cordran tape price, but one thing remains – the brand is popular and successful.
Pharmaceutical branding also significantly relies on marketing as well as promotional materials. Pediatric pharmaceutical products must have bright-colored cut outs and packaging to make them attractive to children.
Pharmaceutical companies are not at all new to branding logo design – they’ve even been doing it for years! They have been distributing free samples to doctors, along with free notepads, pens, etc. All these are promotional products that bear the name of the company. The Cordran tape price translates to nothing for the doctors who receive free samples, which only reinforces promotion for the product.
Pharmaceutical branding continues to exist even farther beyond. Now, they are adding the web to their strategy. Some doctors now use websites as part of their medical practice. Even if the doctor doesn’t often use a site, they recognize it is there for future reference or if a patient asks a question that he or she couldn’t answer. Patients are usually concerned about pricing so if they wanted to know how much the Cordran tape price cost, they probably won’t fit it on the doc’s website. But the site can take them to another site that publishes pharmaceutical product prices.